电子商务与流通模式创新  

E-commerce and Innovation in Circulation Pattern

作　　者：俞晓松[1] 

机构地区：[1]中国市场学会,北京市100069

出　　处：《中国流通经济》2012年第12期6-7,共2页China Business and Market

摘　　要：要真正降低流通成本,必须进行流通模式创新,大力发展电子商务,使之进一步普及、深化,在现代服务业中的比重明显上升,显著提高对国民经济和社会发展的贡献。一要虚实结合。将电子商务与传统实体店结合起来,优势互补、共同发展,同时将商品与品牌结合起来。二要加快建设适应电子商务发展需要的社会化物流体系。电子商务企业与第三方物流企业建立战略合作关系,以商流促物流,共同协调发展。三要建立健全电子商务诚信体系、诚信环境、诚信评价及其服务机制,积极营造诚信为本、守信激励和失信惩戒的社会信用环境。To really reduce circulation cost, we should make innovation in circulation pattern, strengthen the development of E-commerce, increase the proposition of E-commerce in modern service industry and make it contribute more to national economy and social development. First, we should combine the development of E-commerce and the traditional physical shops, and combine the commodity with brand; second, we should accelerate the construction of socialized logistic system which is suitable to the development of E-commerce, promote the strategic cooperation between E-commerce enterprises and 3PL enterprises; third, we should formulate the integrity system, integrity environment and integrity evaluation and service mechanism for the health development of E-commerce and positively create the social credit environment.

关 键 词：流通模式创新 电子商务 诚信体系 

分 类 号：F713.36[经济管理—产业经济]