文化产业语境中创意形态论  

On Creative Forms in the Context of Cultural Industry

作　　者：田新玲[1] 

机构地区：[1]渭南师范学院人文学院,陕西渭南714099

出　　处：《科技管理研究》2012年第24期247-250,共4页Science and Technology Management Research

基　　金：教育部人文社科基金项目(09XJC8630004);陕西省科技厅自然科学基金项目(2010JQ6014)

摘　　要：文化创意具有五种形态:激发态;凝聚态;整合态;传播态;接受态。五种形态构成了不同的生产环节。实现创意不同形态的自由转换和良性循环,才是完整的文化创意流。创意流是文化产业价值链的核心。核心创意流成功的条件是:须具备一定文化价值、传播价值和商业价值的核心创意;具有强大资本支持的企业来开发和运营,使核心创意流形成增值的环形价值链。在核心创意流中,文化创意的任何一种形态都有使文化产品产生价值增值的可能,也都有使商业模式实现创新的可能。There are five forms in the course of cultural creative： excited state, condensed state, integrated condition, communicated state, and accepted state, which form different production links. If these forms of cultural creative were re- alized to have free conversion and benign circulation, a complete cultural creative flow would come into being. Creative flow is the core of the value chain of cultural industry. The successful factors of the core creative flow are that there must be cultural value, communicating value and commercial value in the core creative, and that the core creative flow forming the perimeter value chain of added value needs the enterprise to be developed and operated with a strong capital support. In the core creative flow, any form of cultural creative may make it possible to add value of cultural products and also to realize the innovation of the business model.

关 键 词：文化产业 文化创意 价值链 商业模式 

分 类 号：G124[文化科学]