实施战略管理 实现医院跨越发展  

EXPERIENCE OF STRATEGIC MANAGEMENT FOR HOSPITAL LEAPFROG-DEVELOPMENT

作　　者：邓旭林[1] 金大地[1] 胡海源[1] 

机构地区：[1]南方医科大学第三附属医院,广东广州510630

出　　处：《现代医院》2012年第11期91-93,共3页Modern Hospitals

摘　　要：运用SWOT法进行战略分析,按"四化"原则制定战略目标,选择"低成本取量、差异化取名、集中型取力"的战略,并通过人才、技术、管理、经营和文化等方面的战略实施,以及进行战略修订,实现医院跨越发展的成效。We conducted a strategic analysis by SWOT system. The strategic planning was set based on the principle of ＂Four Modernizations＂. The strategy was characterized as ＂lower cost, better service, more professional＂ on the management and implement the strategy through all aspects such as manpower, technology, administration, running and culture, as well as redacting the strategy so that achieve the effectiveness of hospital leapfrog - development.

关 键 词：战略管理 医院 发展 

分 类 号：R821[医药卫生—临床医学]