网络用户个人信息的敏感度研究  

Research on Internet Users' Personal Information Sensitivity

作　　者：王晗[1] 秦克飞[1] 

机构地区：[1]燕山大学经济管理学院,秦皇岛066004

出　　处：《情报杂志》2012年第12期171-175,共5页Journal of Intelligence

基　　金：河北省自然科学基金青年基金"基于第三方隐私保护机制的在线交易模型及其应用研究"(编号:G2011203195);秦皇岛市科学技术研究与发展计划"秦皇岛市突发事件应急处理的信息化平台研究"(编号:201001A462)

摘　　要：采用问卷调查的方式对中国网络用户个人信息的敏感度进行了研究。结果表明,调查中21项信息的敏感度存在差异,据此可将网络用户个人信息分为非常敏感、敏感、比较敏感和不敏感四类;网络情境对大多数个人信息的敏感度产生了显著影响;不同性别、年龄和学历的网络用户对个人信息的敏感度认识存在差异。Information sensitivity has an important impact on the protection of personal information. Using a questionnaire survey, this pa- per researches the personal information sensitivity of Chinese internet users. The results show that： 21 pieces of information in the question- naire have different sensitivity level, and thus internet users＇ personal information can be divided into four categories： very sensitive, sensi- tive, relatively sensitive and not sensitive; Internet scenarios have a significant impact on the sensitivity of most personal information; and internet users with different backgrounds on gender, age and education have different understandings of personal information sensitivity. The conclusions provide useful references for internet service providers to protect the users＇ personal information effectively.

关 键 词：网络用户 敏感度 个人信息保护 问卷调查 网络购物 社交网站 

分 类 号：G203[文化科学—传播学]