基于网络窄告的定向投放系统  

Directional delivery system based on network narrow ADs

作　　者：刘进军[1] 

机构地区：[1]阳江职业技术学院计算机科学系

出　　处：《现代电子技术》2012年第24期47-50,共4页Modern Electronics Technique

摘　　要：窄告作为一种新型的网络广告模式,有其独特的特征。对窄告的现状进行分析,针对窄告的发布费用高、可信度差等问题提出了基于网络窄告的定向投放模式。设计了定向投放模型和系统各功能模块,通过XML技术来完成Flash与Web Service的通信,实现Flash产品的载入;通过建立Flash产品的XML文件来实现产品库模块;通过设计使用窄告与用户网站的关键词匹配算法实现窄告投放的最优化投放。设计并实现的定向投放系统具有定向投放、Ajax动态请求动画播放、效率高等特点。As a new mode of online advertising, narrow AD has some unique characteristics. In this article, the present situation of narrow AD is discussed. Because there are some problems in narrow AD, such as high cost of publication, poor credibility and so on, a directional delivery mode based on network narrow AD is put forward. The directional delivery model and the functional modules of prototype system were designed. In the system, the communication between Flash and Web Service is achieved by means of XML technology to realize the load of Flash products. The module of product database is realized by creating XML file of Flash product. The optimal delivery of narrow AD is realized by designing the matching algo- rithm of key words for narrow AD and customer websites. The directional delivery system with the functions of high-efficiency directed publication and animation playback through Ajax dynamic requests were designed and implemented.

关 键 词：窄告 定向投放 WEB SERVICE FLASH 

分 类 号：TN919-34[电子电信—通信与信息系统]