中国互联网行业模仿创新的经验与启示  

Experience and enlightenment of simulating innovation in China's Internet industry

作　　者：王瑞欢[1] 张忠德[1] 

机构地区：[1]西安邮电大学经济与管理学院,陕西西安710061

出　　处：《西安邮电学院学报》2012年第6期96-100,共5页Journal of Xi'an Institute of Posts and Telecommunications

基　　金：陕西省教育厅专项科研计划基金资助项目(11JK0058)

摘　　要：为推动中国互联网行业的持续健康发展,通过对中国互联网行业模仿创新的实证分析,得出互联网行业模仿创新的成功经验主要表现在通过模仿快速进入并实现盈利;结合本地用户习惯,注重用户体验;进行本土化创新等几个方面,互联网行业发展应注重模仿基础上的本土化创新、正确选择创新模式至关重要等。In order to promote the sustainable and healthy development of China＇s Internet industry,base on the empirical analysis on simulating innovation in China＇s Internet industry,it draws a conclusion that the successful experience of Internet industry in simulating innovation basically reflects in the following respects： quickly accessing to the industry by imitating and making profits;focusing on user experience according to the local user＇s habits;realizing the innovation of localization,etc.The enlightenment is the internet industry should focus on localization innovation based on imitation innovation,innovation mode selection is crucial,etc.

关 键 词：模仿创新 中国互联网行业 电子商务 

分 类 号：F49[经济管理—产业经济]