物联网产业商业模式的本质与分析框架  

Essence of Business Model of the Networking Industry and Its Analytic Framework

作　　者：郑淑蓉[1] 吕庆华[1] 

机构地区：[1]华侨大学工商管理学院,福建泉州362021

出　　处：《商业经济与管理》2012年第12期5-15,共11页Journal of Business Economics

基　　金：教育部社会科学规划项目(12YJA790095);福建省社会科学规划项目(2011B162)

摘　　要：物联网是实现物体智能化识别、定位、跟踪、监控和管理的一种网络。随着物联网新技术、新产品和新服务的普及,物联网产业正在形成。物联网产业的发展离不开商业模式的支撑,在回顾国内外有关商业模式、物联网产业商业模式研究的基础上,根据实际情况、全方位考察和抽象总结,文章提出由业务运营模式、技术服务模式和资本投资模式三大模块构成的物联网产业商业模式分析框架,进而探讨不同模块的运营内容。IoT （Internet of Things） is a network for intelligent identification, location, tracking, monitoring, and management. With the popularization of IoT new technology, new products and new services, the networking industry is taking shape. The industrial development is inseparable from the support of the business mode. Based on the review of domestic and foreign research of business model and IoT industry pattern, according to the actual situation, the comprehensive investigation and abstract summary, the paper puts forward the networking industry pattern analysis framework made of business mode, technical mode and capital investment mode, and then discusses the operation of different models.

关 键 词：物联网 物联网产业 商业模式 分析框架 

分 类 号：F252[经济管理—国民经济]