高等院校网球赛事经营的研究  

A Study on the Operation of College Tennis Tournament

作　　者：孙华[1] 

机构地区：[1]湖南第一师范学院体育系,湖南长沙410205

出　　处：《科教文汇》2012年第10期137-137,151,共2页Journal of Science and Education

摘　　要：分析高等院校网球赛事的参与体育经营理念,探讨其网球赛事运作存在的问题,针对存在的赛事主办组织缺乏经营理念、缺乏专业的高等院校网球赛事经营管理人才、高等院校网球运动环境有待加强及市场化运作与商业推广的条件不够等问题提出合理化建议。This paper analyzes the participation and operation concept of college tennis tournament,explores problems in the operation,and proposes rational suggestions in view of the various problems,such as the lack of operation concept and professional management talents,the poor operation environment, marketing operation and commercial promotion.

关 键 词：高等院校 赛事 经营 

分 类 号：G845[文化科学—体育训练]