关于推动怀化地区创意性广告摄影的新研究  

A Study on Promoting the Creative Advertisement Photographing in Huaihua Area

作　　者：刘琼[1] 

机构地区：[1]怀化学院艺术设计系,湖南怀化418008

出　　处：《科教文汇》2012年第3期207-208,共2页Journal of Science and Education

基　　金：湖南怀化学院资助青年基金项目<关于推动怀化地区创意性广告摄影的新研究>(编号:HHUQ2009-23)

摘　　要：广告摄影作为一种依赖新兴科技发展起来的传播媒体在广告文化殿堂中已取得了应有的地位。广告摄影由于其图片信息的直观性和广告创意的审美性已经成为现代商业形象展示的首选形式。湖南怀化地处内陆,广告摄影起步较晚,专业性广告摄影人才缺乏,本文以怀化地区为研究区域探讨推动创意性广告摄影的举措。Advertisement photographing,as a newly-developed communication medium based on new science and technology,has achieved its own position in the hall of advertisement culture.Because of its straightforward and ad realm in pictures,advertisement photographing has become the top option in modern business presentation.Huaihua area of Hu＇nan Province is located in the inner land,so advertisement photographing develops later and relevant talents are less.This paper discusses on the measures to promote the development of advertisement photographing based on Huaihua area.

关 键 词：怀化地区 广告摄影 经济发展 

分 类 号：G201[文化科学—传播学]