茅台加冕幕后  

The Backstage of Maotai Crowned "National Wine"

作　　者：吕斌[1] 

机构地区：[1]《法人》编辑部

出　　处：《法人》2012年第9期14-17,96,共4页Faren Magazine

摘　　要：茅台加冕“国酒”称号引发巨大争议，其背后隐藏的不只有中国白酒行业内的残酷博弈。Maotai crowned 'national wine' title caused great controversy, the hidden behind of which is not only the cruel game in Chinese liquor industry, but also deep desire of people in a transformation society for fair competition market rules.

关 键 词：茅台 白酒行业 市场规则 公平竞争 转型社会 博弈 

分 类 号：F426.82[经济管理—产业经济]