公立医院的双边市场属性分析  

Research on Two-sided Market Attribute of Public Hospitals

作　　者：王韬[1] 秦逸[1] 刘威[1] 

机构地区：[1]上海市第六人民医院,上海200233

出　　处：《中国医院管理》2012年第12期17-19,共3页Chinese Hospital Management

摘　　要：公立医院具有双边市场的主要特征,可以作为调整公立医院组织结构的基础。使用双边市场理论描述公立医院的组织特征,分析公立医院平台与医患双方的关系。医患双方的交叉网络外部性对公立医院的运作具有显著的影响。随着医药卫生体制改革特别是公立医院改革的深入,公立医院的双边市场属性将得到进一步凸显。The two-sided market attribute of public hospitals can be the basis of organizational structure of public hospitals＇ adjustment. Two-sided market theory is introduced to analyze the operation of public hospitals, and to analyze physicians＇ and patients＇ interaction on the platform of public hospitals. The cross-network externality of physicians and patients affects the practice of public hospitals. With the deepening of medical care reform＇, the two-sided market attribute of public hospitals will be more specific.

关 键 词：公立医院 双边市场 交叉外部性 

分 类 号：R197.3[医药卫生—卫生事业管理]