国内大中城市大众参与性羽毛球市场兴盛的社会学分析  

The Sociological Analysis on the Flourish of Badminton Market Participated in by Masses in Domestic Medium-Sized Cities

作　　者：薛文标[1] 张小娟[2] 翁飚[3] 

机构地区：[1]福建对外经济贸易职业技术学院,福建福州350016 [2]广西师范大学,广西桂林541004 [3]福建师范大学,福建福州350108

出　　处：《吉林体育学院学报》2012年第6期53-55,共3页Journal of Jilin Sport University

基　　金：2010年福建省教育厅人文社科研究项目(JA10337S)

摘　　要：2002年起参与性消费型羽毛球活动在我国大中城市逐渐兴起,并表现出蓬勃发展的态势。从社会学角度分析,主要原因是:羽毛球运动特点满足了参与者的情感需求;羽毛球运动消费迎合了年轻人的消费取向;羽毛球项目特点符合了不同人群的运动需求;管理层的适度监管促进了羽毛球市场的蓬勃发展。In 2002,participatory consumer badminton activities in large and medium cities in China had been being gradually on the rise,and showed booming tendency.According to the analysis from a sociological point of view,the main reasones is： badminton activities can meet that the participants eager to communicate,the consume needs of young people,the sports needs of different people and the moderate management also promote the development of the badminto market.

关 键 词：羽毛球 市场 大中城市 社会学 

分 类 号：G847[文化科学—体育训练]