江苏省体育赛事市场开发研究  

Research on the Development of Sports Events Market in Jiangsu Province

作　　者：丁青[1] 

机构地区：[1]苏州大学体育学院,江苏苏州215021

出　　处：《南京体育学院学报（社会科学版）》2012年第5期58-63,共6页Journal of Nanjing Institute of Physical Education

基　　金：2012年江苏省普通高校研究生创新计划(编号:CXLX12_0760)

摘　　要：立足江苏经济、社会发展的大背景,在充分研究江苏省体育赛事市场的发展历程、了解江苏省体育赛事市场发展现状的基础上,系统地分析制约江苏省体育赛事市场开发的主、客观因素,指出江苏省体育赛事市场开发的基本思路、指导原则和有效途径。以期为江苏省体育产业的健康发展和体育赛事市场竞争的和谐有序提供参考。The article, based on the background of economic and social development in Jiangsu Province, systemati- cally analyses subjective and objective factors which restrict the development of sports events market in Jiangsu Prov- ince and points out the basic thoughts, guiding principles and effective ways on the basis of sufficient studies on the development and current situation of the of sports events market in Jiangsu Province. Hopefully, it can provide strate- gy for healthy development of sports industry as well as the harmonious and orderly competition of sports events market in Jiangsu Province.

关 键 词：体育赛事 市场 开发 江苏省 

分 类 号：G80-05[文化科学—运动人体科学]