安徽发展绿色印刷的SWOT分析及战略选择  

SWOT Analysis and Strategic Option of the Development of Green Printing in Anhui

作　　者：胡维友[1] 程德和[1] 汤礼军[1] 

机构地区：[1]安徽新闻出版职业技术学院印刷工程系,合肥230601

出　　处：《合肥工业大学学报（社会科学版）》2012年第6期17-21,共5页Journal of Hefei University of Technology(Social Sciences)

基　　金：安徽省高等学校省级优秀青年人才基金项目(2011SQRW205)

摘　　要：发展绿色印刷是安徽省实现文化强省战略重要组成部分,也是推动安徽省印刷业实现节能减排和发展低碳经济的首选目标。利用SWOT分析工具,综合安徽印刷业发展现状,通过对绿色印刷的竞争优势、劣势以及面临的发展机遇和存在威胁的分析,为安徽绿色印刷的发展提出了战略选择。Developing green printing is not only an important component of the strategy of realizing a culture-rich Anhui Province but also the primary target of improving the energy saving,emission reduction and low-carbon economy in Anhui printing industry.This paper puts forward some strategic options for the development of the green printing in Anhui Province by making use of the SWOT analysis tool to make an analysis on the status quo of Anhui printing and correspondingly on the competitive advantages,disadvantages,opportunities and existing threats in green printing.

关 键 词：绿色印刷 SWOT分析 产业转型升级 战略选择 

分 类 号：G234[文化科学]