中国石油企业开拓海外市场竞合策略研究  

Research on Coopetition Strategies Among Chinese Petroleum Companies to Exploit Overseas Markets

作　　者：黄昶生 徐玲玲 

机构地区：[1]中国石油大学经济管理学院,山东青岛266580

出　　处：《中国石油大学学报（社会科学版）》2012年第6期1-6,共6页Journal of China University of Petroleum (Edition of Social Sciences)

基　　金：山东省软科学研究计划项目(2011RKGA1087);中央高校基本科研业务费专项资金资助(10CX05002B)

摘　　要：近年来,中国石油企业在开拓海外市场的过程中单打独斗、竞争过度现象严重,损害了自身和国家的利益。基于博弈论和竞争优势理论的竞合动力模型说明,中国石油企业实施合作竞争策略最有利于其持续健康发展。中国石油企业应当以维护国家利益为己任,以开拓海外市场的每一个具体环节为落脚点,加强沟通和协调,建立联合组织,自我约束和外部约束相结合,开展合作性竞争;政府要发挥相关机构、组织、政策的引导作用,加强对企业决策的辅助支持,推进其更好地实施竞合策略。In recent years, Chinese petroleum companies compete alone excessively in the process of exploiting overseas markets, which damages both of their own interests and the state interests. The competition models based on Game Theory and Competition Advantage Theory illustrate that coopetition is the best strategy for them to develop stably and soundly. Chinese petroleum companies should undertake the obligations of protecting the state interests and carry out coopetition strategy by starting from each step of exploring overseas market, communicating more with each other, setting up cooperative organizations, and combining self-discipline with external constraints. The government should make full use of the relevant agencies, organizations and policies to vectoring and promote Chinese petroleum companies to implement the coopetition strategies better.

关 键 词：中国石油企业 开拓海外市场 博弈分析 竞合策略 

分 类 号：F407.22[经济管理—产业经济]