辽宁省体育产业发展战略及策略分析  

Liaoning Sports Industry Development Strategy Environment and Strategy Analysis

作　　者：韩刚[1] 张波[1] 

机构地区：[1]辽宁科技大学体育部,辽宁鞍山114051

出　　处：《体育研究与教育》2012年第6期1-4,共4页Sports Research and Education

摘　　要：运用文献资料、数理统计、逻辑分析等研究方法,对辽宁省体育产业进行SWOT(优势、劣势、机遇、威胁)系统分析。研究结果表明:辽宁省体育产业相关政策和产业群支撑等三大优势为辽宁省体育产业的发展奠定了坚实的基础,然而辽宁省体育产业也存在体育产业结构优化不足等三大劣势以及体育管理体制和运行机制的发展不适应等带来的潜在威胁。而辽宁国民经济持续增长的后发优势、我国体育产业总体发展趋势和举办十二运会带来的契机则为辽宁体育产业的发展带来机遇。Through using the method of literature,mathematical statistics,investigation and logical analysis methods of Liaoning sports industry SWOT（advantage,disadvantage,opportunity,threat） of system analysis.The results shoe that： Liaoning sports industry related policies and industry group support and other three maior advantages for the development of Liaoning sports industry has laid a solid foundation;then,Liaoning sports industry still exists to optimize the structure of sports industry is insufficient three disadvantages as well as the sports management system and operation mechanism does not adapt to the three respects such as patential threat.At present,the sports industry of Liaoning has to the continued growth of the national economy,the advantage of backwardness of Chin sports＇ industry overall development good chance and brought strong hole twelve sports will bring opportunities for the development of three aspects of opportunity.

关 键 词：辽宁体育产业 战略环境 SWOT分析 策略分析 

分 类 号：G80-05[文化科学—运动人体科学]