认识医患关系的公共关系属性维护医院良好形象和声誉  

Recognizing Attribute of Public Relations Between Doctor and Patient and Saving a Good Image & Reputation of Hospitals

作　　者：朱伟红[1] 

机构地区：[1]广东粤北人民医院,512026

出　　处：《中国医学伦理学》2000年第2期4-5,共2页Chinese Medical Ethics

摘　　要：从医患关系行为的主体、作用的对象、过程和方式、功能和目标等四个方面进行分析 ,认为医患关系具有公共关系属性 ,医务人员应树立全员公关意识 ,加强交流沟通 ,建立良好的医患关系 ,以避免医疗纠纷的产生 ,维护医院良好的形象和信誉。From the views of main body of behavior between doctor and patient,object of action,process & method,function & goal,the author makes analysis and thinks the relation between doctor and patient has a attribule of public relation;therefore medical personnel should set up the consciousness of public relations,strengthen the communication and link,build up a good relations between doctor and patient,avoid medical dispute,and defend a good image and reputation.

关 键 词：医患关系 公共关系 交流沟通 医院管理 

分 类 号：R197.3[医药卫生—卫生事业管理]