Satisfaction of Hotel Business Regarding Educational Hotel Trip Survey： A Case Study of Chatrium Hotel Riverside Bangkok  

作　　者：Samart Plangpramool Kumutinee Jaroenrat 

机构地区：[1]Burapha University International College (BUUIC), Chonburi, Thailand

出　　处：《China-USA Business Review》2012年第12期1606-1612,共7页美中经济评论（英文版）

摘　　要：Nowadays, there are so many educational hotel trip surveys done by many institutions that offer hospitality and hotel management programs which are compulsory for students to learn from the real life situations when they visit the hotel properties （or） also called ＂departmental operating visits＂. Regarding this, when they visit, they require hotel staff to facilitate and be involved in the process of visiting while they are still working. Therefore, in order to know how the institutions should manage the program for visits and not to interrupt the process of working which is done by hotel staff, this research will find out details in order to have a win-win situation between both educational and hotel sectors. The research focuses only on Burapha University International College （BUUIC） students （Tourism ＆ Hotel Major） who visited Chatrium Hotel Riverside Bangkok on an educational hotel trip and also frontline staffs and management team of Chatrium Hotel Riverside Bangkok. It will particularly examine frontline staffs and management team about their satisfaction of the program designed by BUUIC. The information will be collected through 50 respondents after administering a questionnaire. Therefore, 50 staff at Chatrium Hotel Riverside Bangkok will be interviewed to understand the relationship between attributes and satisfaction. This research would facilitate both institutions and hotels by investigating the perception of hotel staffs who are already involved in the educational hotel trip. Therefore, the findings will measure the satisfaction of hotel staff and the results would be useful for the Hotel Industry and other accommodation/restaurants and especially for institutions to make an effective program.

关 键 词：educational hotel trip departmental operating visits attributes 

分 类 号：F719[经济管理—产业经济] TU984.18[建筑科学—城市规划与设计]