试析广告语言的特色与创作技巧  

On the Characteristics and the Creation Skills of the Advertisement Language

作　　者：范利东[1] 

机构地区：[1]南通航运职业技术学院人文艺术系,江苏南通226010

出　　处：《牡丹江师范学院学报（社会科学版）》2012年第6期123-124,共2页Journal of Mudanjiang Normal University(Social Sciences Edition)

摘　　要：随着广告业的不断发展,广告语言也成为一种有趣的社会现象。本文将对广告语言的语言特点作具体分析,阐述广告语言的创作技巧。With the continuous development of advertising,the advertisement language is becoming an interesting social phenomenon.This paper will analyze the characteristics of the language.Then it will try to conclude the skills of making the advertisement language successful.

关 键 词：广告 语言 特点 

分 类 号：H08[语言文字—语言学]