以营销理念提升病案管理的可行性分析  

Feasibility Analysis of Improving the Medical Record Management With the Marketing Idea

作　　者：周伟[1] 苍柏 李晓艳 李则河[1] 许凤娟[1] 曹蕊[1] 

机构地区：[1]哈尔滨医科大学附属第一医院 [2]黑龙江省肿瘤医院 [3]哈尔滨市结核病防治所

出　　处：《中国病案》2012年第12期11-12,共2页Chinese Medical Record

基　　金：黑龙江省教育厅人文社会科学项目资助(编号:12512194)课题题目:以营销理念革新病案服务策略

摘　　要：病案管理作为医院管理的重要组成部分,以向医院内、外提供高质量的医疗信息服务为核心业务,其服务水准直接影响着医院的运营效果。文章从营销管理的角度剖析病案管理的外部与内部环境境况,确认病案管理部门将市场营销管理理念应用于病案管理是确定可行的,必将推动病案管理的可持续性发展,不断提升医院病案服务质量,最终实现提升医院市场竞争力的长远目标。Medical record management is an important part of hospital management. The core business is to provide high quality service for external and internal of the hospital. Its service level directly influences the hospital＇s operation effect. This article analyzes the external and internal situation of the medical records management from the angle of vision of marketing management, confirm that marketing management concept applied in medical record management is feasible. It will promote the sustainable development of medical record management, continuously improve the hospital medical service quality, and finally improve hospital competitiveness in the market.

关 键 词：电子病历 营销管理 可行性分析 

分 类 号：R197.3[医药卫生—卫生事业管理]