基于经济效益评价体系的浙江电力营销收益统计分析  

Zhejiang electric poyver marketing income calculation analysis based on economy efficiency evaluation system

作　　者：胡立涛[1] 

机构地区：[1]浙江财经学院东方学院,浙江海宁314408

出　　处：《特区经济》2012年第12期55-57,共3页Special Zone Economy

摘　　要：首先通过利润函数对浙江电力的经济效益进行定量分析,然后从博弈论的角度研究市场供求下浙江省电力营销的经济效益,最后加入政府因素给出了浙江电力公司定价的双层博弈模型,为浙江电力公司经济效益评价提供一定的理论基础。Profit function of the economic benefits of Zhejiang Electric Power quantitative analysis,and then from the perspective of game theory to study the supply and demand in the market under the economic benefits of the Zhejiang Power Marketing,the last to join the government factors Zhejiang Electric Power Company priced double game model provide a theoretical basis for the evaluation of economic efficiency of Zhejiang Electric Power Company.

关 键 词：经济效益 营销 博弈 

分 类 号：F426.61[经济管理—产业经济]