南宁市越南旅游市场拓展研究  

On the Expansion of the Nanning Tourism Market as A Destination for Vietnamese Travelers

作　　者：张娟[1] 刘宏盈[2] 

机构地区：[1]广西民族大学商学院 [2]广西民族大学管理学院旅游管理系

出　　处：《广西民族大学学报（哲学社会科学版）》2012年第6期111-116,共6页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

基　　金：广西民族大学青年科学基金项目(项目编号:2011MDQN003)

摘　　要：通过对南宁市越南游客的市场调研,在采用数理统计方法分析越南游客的行为特征基础上,提出了南宁市进一步拓展越南旅游市场的对策。认为自2007年以来,越南已经成为广西第一大入境游客客源地,越南旅游市场已经成为广西入境旅游的重要组成部分。南宁市作为广西的首府,是越南游客重要的中转站和目的地。越南游客的旅游消费行为特征将对南宁市开发越南旅游市场具有十分重要的意义。Based on a market survey of Nanning tourism market as a destination for Vietnamese travelers, this paper, by using statistics, analyzes the behavioral characteristics of Vietnamese travelers and proposes some measures to further expand the Nanning tourism market for Vietnamese. It is found that since 2007, Vietnam has become the largest source of inbound tourists to Guangxi and Vietnamese travelers have become an important component of the inbound tourists to Guangxi. Nanning, as the capital of Guangxi, is a pivotal transit station and destination for the Vietnamese travelers whose behavioral features are of great significance to the development of the Nanning tourism market.

关 键 词：行为分析 南宁 越南旅游市场 

分 类 号：F592.7[经济管理—旅游管理]