城镇女性体育消费观念的职业差异研究  

OCCUPATION DIFFERENCE OF WOMEN'S SPORTS CONSUMPTION CONCEPT IN TOWN

作　　者：鲁琦[1] 

机构地区：[1]巢湖学院体育系,安徽巢湖238024

出　　处：《巢湖学院学报》2012年第6期110-114,共5页Journal of Chaohu University

基　　金：安徽省教育厅人文社会科学研究项目(项目编号:2009SK361)

摘　　要：通过文献研究、问卷调查、数理统计等方法,对安徽省五地市城镇女性体育消费观念进行调研,并分析职业间的差异以及形成原因。研究认为:安徽省城镇职业女性体育消费观念逐渐呈现多元化,职业差异显著,形成原因各不相同。建议应丰富女性体育消费产品与服务;改善体育消费环境,培养女性体育兴趣;提倡新型体育消费观念;实施差异化体育消费市场营销手段。Through literature study, questionnaire, mathematical statistics etc, in five cities of Anhui Province women sports consumption concept for research, this paper analyzed the differences between occupation and its causes of formation. The conclusion is that： occupation women sports consumption concept gradually diversified, occupation difference notably, causes each not same. Recommendations should be rich women sports consumption of products and services; improve the sports consumption environment, cultivating women sports interest; advocates the new concept of sports consumption; consumption difference of sports marketing.

关 键 词：职业差异 女性 体育消费 消费观念 

分 类 号：G80-059[文化科学—运动人体科学]