CIS战略与“多彩贵州”文化品牌推广研究  

Research on CIS Strategy and Cultural Brand Promotion of Colorful Guizhou

作　　者：孙祥伟[1] 

机构地区：[1]贵州师范学院,贵州贵阳550018

出　　处：《贵州社会主义学院学报》2012年第4期32-34,共3页Journal of Guizhou Institute of Socialism

摘　　要：CIS战略基本上由三者构成:理念识别(mind identity简称MI);行为识别(behavior identity,简称BI);视觉识别(visual identity,简称VI),在初步推广品牌阶段,一般是通过设计统一的视觉形象来提升公众对于品牌的认知。视觉识别的基本设计包括:企业名称、品牌标志、标准字、标准色、企业造型、企业象征图案、企业宣传标语、口号及吉祥物等。贵州在"多彩贵州"文化品牌推广上可以借助CIS战略,实施产业化运作,提升"多彩贵州"这一文化品牌的知名度、美誉度和忠诚度,增强"多彩贵州"文化的影响力与竞争力。CIS strategy basically consists of three elements： mind identity, called MI for short, behavior identity, called BI for short and visual identity, called VI for short. In the initial stage of brand promotion, to promote the cog- nition of the public to the brand is usually through the design of a unified visual image. The basic design of visual i- dentity includes company name, logo, the standard characters, color, enterprise modeling, symbolic motifs of enter- prise, enterprise slogan and mascots. Guizhou can make use of CIS strategy in the cultural brand promotion of colorful Guizhou and implement industrialization operation, to promote awareness, reputation and loyalty of colorful Guizhou and strengthen influence and competitiveness of colorful Guizhou culture.

关 键 词：CIS战略 多彩贵州 文化品牌 

分 类 号：G124[文化科学]