浅析我国保险网络营销的问题与对策  

作　　者：左小川[1] 

机构地区：[1]保险职业学院,湖南长沙410114

出　　处：《保险职业学院学报》2012年第5期50-52,共3页Journal of Insurance Professional College

摘　　要：近年来,随着通讯科技的飞速发展与保险市场的日益壮大,网络营销已成为保险公司在营销展业过程中的重要手段。本文着重阐述了我国网络营销的现状及存在的问题,并针对这些问题提出了一些建议。Recently, with the rapid development o f both network and communication technology and increasing expansion of insurance market, the network marketing are becoming important means of the insurance marketing. The paper analyzes the problems existing in network marketing, and finally offer some suggertions to these problems.

关 键 词：保险营销 网络营销 问题 建议 

分 类 号：F840.4[经济管理—保险]