浅析现代保险职业道德的基本理念  

作　　者：毛兵强[1] 

机构地区：[1]保险职业学院,湖南长沙410114

出　　处：《保险职业学院学报》2012年第6期34-36,共3页Journal of Insurance Professional College

摘　　要：保险职业道德是伴随着保险业的产生、发展而存在和发展的,并服务于保险。保险职业道德水平的高低,能够有效地促进或者制约保险业务发展。保险职业道德建设抓得好,可以有效地促进业务开展。保险职业道德是伴随着保险业的出现不断完善与发展的,它既有传统的继承也有时代的创新。中国保险业与西方发达国家相比,虽然起步较晚,但保险职业道德建设同样可以与西方发达国家比肩。就其基本理念而言,不仅是中西文化的融合,更有传统基础上的创新,形成了诚信为本、公平竞争、服务第一、细节优先、创造客户、用心服务等当前我国现代保险职业道德理念的新体系。The insurance professional ethic is in the company of the generation and development of insurance industry, meanwhile it serves for insurance. The level of insurance professional and ethical standards to some extent effectively promotes or restricts the development of insurance. Along with the emergence and continuous improvement of insurance, the insurance professional ethic has got both traditional inheritance and new - age innovation. Compared with Western countries, Chinese insurance professional ethics, in spite of a late start, can also match with western developed ones. The basic concept is not only the integration of Chinese and Western cultures, but the innovation on the traditional basis as well, forming a new system with Chinese modern insurance concepts of good faith, fair competition, details of priority, customer creation, and attentive service.

关 键 词：职业道德 保险经营 地位与作用 

分 类 号：F840[经济管理—保险]