姚明退役引发的“蝴蝶效应”  

The Butterfly Effect Triggered by Yao Ming's Retirement

作　　者：王柯[1] 蒋毅[1] 罗坤[1] 

机构地区：[1]华东交通大学体育学院,江西南昌330013

出　　处：《体育成人教育学刊》2012年第6期17-19,共3页Journal of Sports Adult Education

摘　　要：通过对姚明退役对我国文化传播、篮球新闻媒介、NBA的发展、中国篮球的发展以及姚明自身等方面的影响进行分析,认为:我国将失去向美国民间传播中国文化的重要桥梁与窗口;姚明退役将影响整个联盟,NBA中国球迷的数量将减少,NBA在中国市场受到严重冲击;国家队要重拾自己的传统,使中国篮球继续向前发展;姚明在中国市场的影响力将缩水等等。By means of analyzing Yao Ming＇s retirement effect on the cultural transmission of China,the news media of basketball,the development of NBA,the development of Chinese basketball and Yao Ming himself,The paper proposes that that China will lose the important bridge and open platform that can spread Chinese culture to American people.Yao Ming＇s retirement will influence the whole league.The number of Chinese fans of NBA will decrease and NBA in Chinese market will suffer serious impact.China national basketball team also needs to regain their traditions and make the Chinese basketball continue to move forward.Yao Ming＇s influence in Chinese market will shrink.

关 键 词：姚明 蝴蝶效应 退役 NBA 中国篮球 

分 类 号：G80-05[文化科学—运动人体科学]