从语言美学角度看英语商标词  

On the Speech Beauty of English Trademark Words

作　　者：袁鹏飞[1,2] 屈雪芳[2] 

机构地区：[1]泸州高中,四川泸州646000 [2]西华师范大学外国语学院,四川南充637002

出　　处：《西昌学院学报（社会科学版）》2012年第4期23-25,共3页Journal of Xichang University：Social Science Edition

摘　　要：美学语言学是语言学的众多分支之一,言语美是其讨论的一个重要内容。商标词是一种特殊的言语,凡是好的商标词,都能给人以美的享受。本文将从商标词的音韵美,结构美,意境美和创新美等方面探讨英语商标词的言语美,从而让人们对商标词的命名、翻译以及理解进行全面的认识。Aesthetic linguistics is one of the disciplines of linguistics. Beauty of speech is focused on a lot when aesthetic linguistics is mentioned. Trademark words are a kind of special speech. People will enjoy those well-designed trademark words very much. This paper is to depict English trademark words＇ speech beauty from following four angles -sounds and rhythms, structure, artistic conception, creativity, which would be beneficial to people＇ s complete understanding of naming, translation and explanation of English trademark words.

关 键 词：美学语言学 言语美 英语商标词 

分 类 号：H313[语言文字—英语]