贵州关岭生物群国家地质公园旅游营销的SWOT分析  

SWOT Analysis of the Traveling Marketing for Guanling Biota National Geopark

作　　者：李平明[1] 徐敏[1] 

机构地区：[1]安顺职业技术学院,贵州安顺561000

出　　处：《贵阳学院学报（自然科学版）》2012年第4期4-6,共3页Journal of Guiyang University：Natural Sciences

摘　　要：在贵州省进一步支持安顺加快经济社会发展意见的背景下,结合关岭生物群国家地质公园的现状,对公园进行旅游营销的SWOT分析,为决策部门提供参考,以使其持续、健康、快速发展,早日成功申报世界地质公园。On the basis of current situation of Guanling Biota National Geopark and in the context of the views of Guizhou Province further supporting Anshun to accelerate economic and social development, the article carries on SWOT analysis of the traveling marketing for Guarding Biota National Geopark. The SWOT analysis maybe helps decision - making departments provide a reference, is helpful to Guanling Biota National Geopark developing continually,healthfully and fast, and declaring the World Geology park successfully as soon as possible.

关 键 词：关岭生物群 国家地质公园 旅游营销 SWOT 

分 类 号：F592.3[经济管理—旅游管理]