闭环供应链定价模型及实证分析  

Practical Analysis on Price Decision Model Under Closed-Loop Supply Chain

作　　者：张潜[1] 赵菊红[1] 章志翔[1] 

机构地区：[1]华侨大学经济与金融学院,福建泉州362021

出　　处：《上海交通大学学报》2012年第12期2014-2018,共5页Journal of Shanghai Jiaotong University

基　　金：国家自然科学基金(71040009);教育部新世纪优秀人才支持计划(NCET-10-0118)资助项目

摘　　要：在随机需求条件下,构建基于制造商、零售商和第3方物流商(3PL)组成的具有产品再制造功能的闭环供应链定价模型.分别在集中决策与分散决策情况下,采用博弈理论对模型进行分析.结果表明:相对于分散决策而言,集合决策下销售价格更低、回收价格更高、销售量更大,集中决策的系统利润明显大于分散决策.通过对机电行业的实证分析,证明了闭环供应链定价模型的有效性和实用性.The price decision model of closed-loop was proposed that consists of manufacturer,retailer and the third-part logistic operator under stochastic demand.It has the recycle and remanufacturing function of product.Based on the game theory,the model was analyzed under the centralized-decision and the decentralized-decision.The results show that all variables under centralized-decision are prior to that of decentralized-decision.The retailer price of the former is less than that of the latter;the recycle price and the product＇s quantity are more than that of the latter.Besides,the profit of the centralized-decision is obviously greater than that of the decentralized-decision.Lastly,the analysis was given in machined and electric parts,which proves that the method is effective and practical.

关 键 词：闭环供应连 博弈论 集中决策 随机需求 

分 类 号：F252.5[经济管理—国民经济]