社会理性化的悖论及其破解——从麦当劳谈起  

The Paradox of the Social Rationalization and the Crack——Talk about from McDonald's

作　　者：马玉阶[1] 

机构地区：[1]上海财经大学人文学院,上海200433

出　　处：《科学．经济．社会》2012年第4期160-163,169,共5页Science Economy Society

基　　金：2011上海财经大学博士研究生创新基金(CXJJ-2011-424)

摘　　要：麦当劳所表征的社会理性化趋势,是工具理性被过度彰显的结果,与资本主义生产生活方式息息相关,体现了资本主义经济文化的核心特质。这种社会理性化趋势,根源于旧唯物主义的理性主义思维方式,在使社会生产力大大提高、经济快速发展和财富迅速增加的同时,也引发了无数的灾难,产生"理性化诉求招致非理性恶果"的悖论。破解此悖论,需要人们把目光投向马克思哲学,以新唯物主义刷新头脑,重新思考人生的目的和意义。The social rationalization trend,characterized by McDonald＇s,is the result of instrumental rationality,the embodiment of the capitalist way of production and life,and the core characteristics of capitalist economy and culture.The trend,rooted in the old materialism rationalism way of thinking,improves productivity greatly,which brings rapid economic development and great wealth,and at the same time,it also results in countless disasters,which leads to paradox that ＂rational appeal incurs irrational consequences＂.To crack this paradox,we should resort to Marx＇s new materialism to refresh the mind and to rethink the purpose and meaning of our life.

关 键 词：麦当劳 社会理性化 悖论 破解 

分 类 号：F403[经济管理—产业经济]