论“后非典时期”CCTV在突发公共事件初期报道中的显著进步及其原因——以汶川地震为例  

On Progress of CCTV’s Early Reports on Public Emergency in the Post-SARS Era and the Reasons

作　　者：肖又菁[1] 

机构地区：[1]英国利兹大学国际传播学系

出　　处：《三峡论坛》2012年第6期140-143,150,共4页China Three Gorges Tribune

摘　　要：传统主流媒体的报道,尤其是初期报道对突发公共事件的走向和结果产生重要的影响,但是中国传统主流媒体在非典案例中的表现令人失望。笔者从反应速度,报道态度,报道内容,对外交流等方面研究了CCTV在汶川地震初期报道中的进步并分析了促使其进步的主要原因。笔者认为,国家加强信息公开立法的做法和执政理念的转变是促成进步的内在原因,而新媒体的迅猛发展和新科技的普遍应用带来的竞争压力则被传统主流媒体转化成为激励自己改变旧有报道的新动力。The reports of traditional mainstream media, especially its early reports can have significant impact on the tendency and results of public emergency, but those of China in the SARS stage were disappointing. The author studied the progress that CCTV had made in early reports on Wenchuan Earthquake from the perspective of reaction speed, report attitude, report substance and external exchange, as well as analyzed the corresponding reasons, which led to the findings that the internal reasons lie in China’s policy of strengthening information publicity and transformation of ruling concept, while the driving force is the pressure brought by the rapid growth of new media and New-Tech competition impelling traditional mainstream media to change its previous ways to report.

关 键 词：CCTV 突发公共事件报道 汶川地震 

分 类 号：G219.26[文化科学—新闻学]