析红色文化品牌竞争态势  

On the Competition Situation of Red Revolutionary Cultural Brands

作　　者：曹文斌[1] 

机构地区：[1]遵义师范学院政治经济系,贵州遵义563002

出　　处：《遵义师范学院学报》2012年第6期14-16,共3页Journal of Zunyi Normal University

摘　　要：国内红色文化品牌竞争态势,主要存在以下几种情况:一是孤立分散,即各红色文化品牌处于一种非有效联动的竞争环境之中;二是个别强势,即个别红色文化品牌在竞争中处于一枝独秀的强势地位;三是强调红色,几乎所有的红色文化品牌只主打"红色"要素;四是热推旅游,几乎大多数的红色文化品牌都在着眼经济的前提下热衷于开发红色旅游。The competition situation about the red revolutionary cultural brands in China is mainly as follows： the first is their isolation from each other, viz.,these brands are in an inefficient and non-interactive situation;the second is that some brands are very advantageous： the third is their emphasis upon ＂red revolutionary＂, specifically, almost all red revolutionary cultural brands attach importance to ＂red＂; the fourth one is to promote tour, and almost all the brands engage themselves in developing red revolutionary tour for their sake of developing economy.

关 键 词：红色文化 品牌 竞争 

分 类 号：K263.1[历史地理—历史学]