武陵源世界自然遗产地旅游扶贫绩效模糊评价  

The Fuzzy Evaluation on the PPT Performance of the Wulingyuan World Natural Heritages

作　　者：向延平[1] 

机构地区：[1]吉首大学商学院,湖南吉首416000

出　　处：《中南林业科技大学学报（社会科学版）》2012年第6期5-7,共3页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：国家社科基金资助项目:"湘鄂渝黔边区旅游扶贫绩效评价研究"(编号:07XJY032);吉首大学学成返校博士科研资助项目:"湘西州旅游扶贫绩效评价研究"(编号:JSDXKYZZ201015)

摘　　要：首先采用Delphi法和AHP法建立旅游扶贫绩效评价指标体系,然后以武陵源世界自然遗产为例,运用问卷调查和模糊分析法评价武陵源世界自然遗产旅游扶贫绩效。评价结果表明:旅游产业的扶贫经济绩效非常显著,扶贫社会绩效比较显著,扶贫生态绩效处于一般水平,但总体的扶贫绩效非常显著,最后提出了相关对策。Firstly, the paper establishes the evaluation indicators＇ system of the PPT by using the methods of Delphi and AHP. Then taking Wulingyuan World Natural Heritages as a case, the paper uses the questionnaire survey and the fuzzy analysis to analyze its PPT performance. The results indicates： poverty alleviation economic performance of the tourism industry is very remarkable, the social performance is comparably remarkable, and the ecological performance is generally remarkable, but the overall poverty alleviation performance is very remarkable. Lastly it put up some suggests.

关 键 词：武陵源 旅游扶贫 绩效 模糊评价 

分 类 号：F592[经济管理—旅游管理]