消费理念多元化视角下的流通模式创新研究  

Circulation Mode Innovation Research Under Diversified Consumption Concepts Perspectives

作　　者：杜丹清[1] 

机构地区：[1]浙江工商大学经济学院,浙江杭州310018

出　　处：《经济问题》2013年第1期18-22,共5页On Economic Problems

基　　金：教育部人文社会科学研究项目(2009JJD790059);教育部人文社科重点研究基地--浙江工商大学现代商贸研究中心年度项目(2012ZSDSM101)

摘　　要：收入水平提高带来了消费需求的多样化发展,进而对产销活动中的信息传递和反馈提出了更高要求。我国传统由供应方主导的产销模式难以有效维护消费者主权,不利于经济系统的正常运行与市场效率的提升,在当前经济背景下更成为阻碍生产制造企业转型升级和国内消费需求扩大的重要障碍。通过研究日本"生活协同组合"流通模式,提出当前经济运行过程中应该重视转变短缺经济遗留的生产至上观念,进行以满足消费需求为核心的流通革命,创新流通模式,回归消费者主权这一市场经济的基本原则。The improvement of income level brings the development of diversification in consumption demand, and requires a stronger transmission capacity in the production and marketing activities. The traditional circulation consumption pattern was leaded by the suppliers. Under the traditional pattern, it is difficult to fully safeguard consumer sovereignty, promote the efficiency of market, and then hinder the development and transformation of manufacturing enterprises and the expansion of domestic demand. This paper brings one possible method for China to get rid of current economic difficulties, which is changing the production - oriented functioning of the economy in the scarcity economy, and learning from the Japanese ＂life collaborative combination＂ circulation mode. This action would set up a consumer demand centered circulation revolution, and achieve the return of market economy basic concepts.

关 键 词：消费者主权 消费多元化 流通模式创新 生活协同组合 

分 类 号：F713[经济管理—产业经济]