高职生体育消费心理研究——以陕西省为例  

Research Into Vocational College Students' Sports Consumption Psychology

作　　者：崔吉洋[1] 

机构地区：[1]陕西工业职业技术学院,陕西咸阳712000

出　　处：《成都航空职业技术学院学报》2012年第4期17-19,共3页Journal of Chengdu Aeronautic Polytechnic

摘　　要：本文通过文献资料法、问卷调查法和数理统计法,对陕西省高职生的体育消费状况进行了研究,发现高职生体育消费心理表现出"需求与行为的从众性和个性化并存"及"求实、求廉、求便与求新、求美、求名心理并存"。针对高职生体育消费心理特征,体育工作者应因材施教,正确引导高职生的体育消费意识,培养高职生良好的体育消费习惯。By the methods of literature study, questionnaire survey and mathematical statistics, this paper makes research into the sports consumption status of vocational college students in Shaanxi Province, finds that the students have displayed their belongingness and personalization in requirement and behavior and their psychology of realistic, inexpensive, convenient,up- to- date, pretty and well- known. Physical culture workers should guide students in accordance with their aptitude and lead them to form correct ports consumption psychology and good consumption habit.

关 键 词：高职生 体育消费心理 

分 类 号：G804.82[文化科学—运动人体科学]