人类学引领管理变革  

On Practicing Anthropology in Management Transformation and Innovation

作　　者：范瑞青[1] 

机构地区：[1]吉首大学,湖南吉首416000

出　　处：《怀化学院学报》2012年第12期4-6,共3页Journal of Huaihua University

基　　金：教育部新世纪优秀人才支持计划项目"我国西部地区各民族生计方式多样性及其生态安全保障体系研究";项目编号:NCET-10-0146

摘　　要：近几年来,以施政和解决实际问题为导向的应用研究,即应用人类学的发展更是引人注目,工商人类学作为一门重要的应用人类学在企业管理中发挥着重要作用。可以说,人类学正在引领着一场管理事务的巨大变革。文章仅从社会营销和文化差异管理的视角展开分析。In the past few years, much attention has been attracted to the applied studies aimed at administration as well as solving practical problems. The development of applied anthropology has been a much studied subject. Business anthropology, as a branch of applied anthropology, plays an important role in business management. It is believed that anthropology will bring about a transformation in management, of which the author makes an analysis of from the perspective of social marketing and cultural differences management.

关 键 词：人类学 社会营销 文化差异 管理变革 

分 类 号：C95[社会学—民族学]