大型体育赛事利益相关者界定及其利益分类划分  

Analysis on the Stakeholders' Definition and Partition of Interests Classification of Large-scale Sport Events

作　　者：刘苹[1] 陈存志[2] 

机构地区：[1]广东金融学院体育教学部,广州510652 [2]华南农业大学体育部,广州510642

出　　处：《河北体育学院学报》2013年第1期22-25,共4页Journal of Hebei Sport University

基　　金：广东省哲学社会科学"十一五"规划项目(08YN-01);2011年广东省体育局体育软科学课题研究项目(YT11096)

摘　　要：运用文献资料法,对利益相关者管理理论进行概述,对国内大型体育赛事利益相关者界定进行述评。在此基础上,就基于市场营销全过程的大型体育赛事利益相关者进行界定。然后从理性利益和非理性利益、局部利益和整体利益、短线利益和长线利益、直接利益和间接利益、显性利益和隐性利益、主参照系利益和旁参照系利益等方面,对大型体育赛事利益相关者利益分类进行划分。With the method of documentation, this paper summarizes the management theories of stakeholders and reviews the definition of stakeholders of domestic large-scale sport events. On this basis, the author defined the stakeholders of large-scale sport events from the whole process of marketing. Then, from the perspective of rational and non- rational interests, local and o- verall interests, short-term and long-term interests, direct and indirect interests, dominant and hidden interests, main referential system and auxiliary referential system, this paper makes the partition on the interests＇ classification of large-scale sport events stakeholders.

关 键 词：大型体育赛事 利益相关者 界定 利益 分类 

分 类 号：G80-051[文化科学—运动人体科学]