符号学在女性保健品包装设计中的应用  

Application of Semiotics in Package Design of Women Health Care Products

作　　者：王晓庆[1] 

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《包装学报》2013年第1期60-63,共4页Packaging Journal

摘　　要：女性保健品的包装设计与女性消费群体之间的关系实际上体现为符号的传达和消费者对符号的解读。因此,女性保健品的包装设计应当通过图形、色彩、文字和材质等符号的应用,吸引女性消费者的注意力,并满足其心理需求,从而促成其消费。Abstract： The relationship between package design of women health care products and women consumer group is actually embodied as the semiotic transmission and consumers＇ interpretation of symbols. Therefore, the package design of women health care products should draw women consumers＇ attention via the proper application of figures, colors, words, material quality and etc. In this way it could satisfy their psychological needs and thereby promote consumption.

关 键 词：符号学 女性保健品 包装设计 

分 类 号：TB482.1[一般工业技术—包装工程] J524.2[艺术—艺术设计]