论包装视觉传达设计的哲学思维  

On Philosophical Thoughts in Visual Communications of Package Design

作　　者：刘立维[1] 

机构地区：[1]湖南工业大学机械工程学院,湖南株洲412007

出　　处：《包装学报》2013年第1期92-96,共5页Packaging Journal

摘　　要：虚实、动静和形神等属于中国古代哲学思维的范畴,在现代包装视觉传达设计中融入这些传统哲学思维不仅有助于设计的艺术化,满足消费者的深层心理需求,而且有助于推介民族哲学思维,使民族哲学思维认知国际化。Abstract ： Terms of asthenia and sthenia, dynamic and static status, body and spirit all belong to Chinese traditional philosophical categories. Combining these traditional thoughts with the visual communication design in modern packaging industry not only helps the artistic design and satisfies the inner demands for the costumers, but also contributes to the promotion of national philosophical ideas worldwide, thus laying a solid foundation for the internationalization of Chinese traditional thoughts.

关 键 词：包装 视觉传达设计 传统哲学思维 

分 类 号：TB482.1[一般工业技术—包装工程] J524.2[艺术—艺术设计]