现代品牌农业成长的系统动力学模型构建及其制度和政策的创新  

Dynamics Model Structure of Modern Brand Agriculture Growth and Its System and Policies Innovation

作　　者：林德荣[1] 

机构地区：[1]青岛农业大学经济与管理学院,山东青岛266109

出　　处：《农业现代化研究》2013年第1期68-71,共4页Research of Agricultural Modernization

基　　金：国家社科基金项目"品牌农业成长性形成机理与测评研究"(编号:09BJY065)

摘　　要：基于对品牌农业成长性特征的分析,以规模有效扩张和持续盈利能力为维度,提出了表征现代品牌农业成长性的4个指标:销售收入增长率、从业农户数量增长率、净利润增长率和从业农户收入增长率。通过对现代品牌农业成长性表征指标及其影响因素与作用机制的分析,阐述了不同因素对品牌农业成长性的作用途径与作用方式,并将现代品牌农业成长性系统划分为规模成长性子系统、效益成长性子系统和社会经济发展子系统。在此基础上,创建了现代品牌农业成长性系统动力学模型框架,深刻揭示了影响现代品牌农业成长的主要因素之间的相互联系、作用机理和因果反馈关系。探讨和强调了政府政策和社会资本对现代品牌农业可持续成长的重要作用。Based on analysis of the characteristics of modem brand agriculture on two dimensions of efficient expansion of scale and ability of continual payoff, the paper suggests four measurable indicators of modem brand agriculture growth： growth rate of sales revenue, growth rate of the quantities of practical farmers, growth rate of net profits and growth rate of practical farmers＇ income. Then, we analyze the mechanism of different factors driving modem brand agriculture growth and divide the growth system of modem brand agriculture into scale growth （SG） sub-system, benefit growth （BG） sub-system and social and economic development （SED） sub-system. Based on these analyses, a dynamics model framework of modem brand agriculture growth is founded to reveal the driving mechanism of modem brand agriculture growth and feedback relationships of factors. Finally, the key roles of government policy and social capital on sustainable growth of modem brand agriculture are discussed and emphasized.

关 键 词：品牌农业 现代农业 成长性 系统动力学 社会资本 政府政策 

分 类 号：F323.7[经济管理—产业经济]