浅析民办高校引入营销管理理论的必要性  

Analysis of private university is introduced the necessity of marketing management theory

作　　者：马晓燕[1] 

机构地区：[1]西安思源学院,陕西西安710043

出　　处：《宝鸡文理学院学报（社会科学版）》2012年第6期103-105,共3页Journal of Baoji University of Arts and Sciences：Social Science Edition

摘　　要：随着外部环境的变化以及自身发展存在的困境,民办高校向更高和更深层次的发展遇到了很多新的问题。本文针对新的问题,从营销理论可以广泛的应用于各种管理之中、民办高校引入营销管理理论研究的重要性两个方面进行了探讨,以求有科学有效的解决办法。in recent years, with the change of external environment and oneself development exist- ing problems, civilian-run colleges and universities to a higher and deeper development has encoun- tered many new problems. This article in view of the new problems, from marketing theory can be widely applied in various management, private colleges and universities into marketing management theory to study the importance of two aspects were discussed, in order to be scientific and effective so- lutions.

关 键 词：民办高校 引入营销管理理论 必要性 

分 类 号：G648.7[文化科学—高等教育学]