广西节庆业发展效益、问题与对策研究  

Research on the Effectiveness,Problems and Countermeasures of Guangxi Festival Industry

作　　者：赵瑞娟[1] 于芳芳[1] 

机构地区：[1]广西师范大学经济管理学院,广西桂林541004

出　　处：《广西财经学院学报》2012年第6期37-40,共4页Journal of Guangxi University of Finance and Economics

基　　金：广西人文社会科学发展研究中心"广西文化软实力发展研究团队"项目(KW273B)阶段性研究成果

摘　　要：广西壮族自治区民族众多,文化资源丰富,可开发的节庆活动众多。但在广西现代节庆文化发展之中,出现了不少问题,如政府运作为主,市场化程度低;节庆活动创新意识不足,同质化现象严重等,这些问题对节庆活动形成了障碍和瓶颈制约。广西应积极推进节庆文化的制度创新,建立现代节庆企业运作,以专业化加市场化促进广西特色节庆文化的发展。With ethnic minorities and rich cultural resources, Guangxi enjoys great potential in developing its festival activi- ties. But there exist problems, such as low marketization, poor originality, increasing homogenization, which cause obstacles and barriers for the development of festival industry. Thus, countermeasures should be taken to innovate the festival culture, to ensure the management of companies and to promote the development of festival industry by professional and market-ori- ented means.

关 键 词：传统节庆 现代节庆 创新 文化资源 竞争力 

分 类 号：F11-66[经济管理—国际贸易]