低碳经济背景下武汉新港航运文化培育探讨  

Strategy Analysis of Fostering Low-carbon Culture and Competitive Edge of Wuhan’s New Port

作　　者：熊晓亮[1] 张晓骏[1] 漆莉[1] 

机构地区：[1]武汉长江工商学院,湖北武汉430000

出　　处：《物流工程与管理》2012年第12期112-113,148,共3页Logistics Engineering and Management

基　　金：校级科研课题:湖北低碳经济发展模式与机制研究;课题编号:201018

摘　　要：低碳经济背景下,武汉新港作为城市航运中心和物流中心职能最主要的载体既承受着长江经济带港口城市的压力,又面临着内部资源整合、港区建设、航运服务业发展等问题,处在低碳软环境建设的关键时期。此时,应通过建设综合性的节庆活动、网络媒体以及专业性文化交流与学术平台;建立责任机构和规范制度;搭建企业、行业、城市低碳交流平台;塑造"低碳"、"诚信"、"创新"、"人文"价值理念等方式培育和发展武汉低碳航运文化。As the main carrier of the urban shipping center and physical distribution centre, Wuhan＇s new port is in the critical period of the development of how-carbon soft environment, which not only meets the challenge from Ports of the Yangtze River region but also the problems of the integration of inside resources, the construction of port area, the development of shipping service industry. So shipping Low-carbon culture is Put on the agenda, including shaping the brand influence, innovation of organizational culture opportunities, creating core value proposition, programming enterprises＇ strategic measures.

关 键 词：武汉新港 航运中心 低碳文化 竞争优势 

分 类 号：F253.9[经济管理—国民经济]