浅谈教育类期刊编辑的品牌意识——以《中小学教学研究》杂志为例  

On the brand awareness of educational journal editors——Take Teaching Research for Primary and Middle Schools for example

作　　者：符洁[1] 

机构地区：[1]沈阳师范大学,辽宁沈阳110034

出　　处：《辽宁教育行政学院学报》2012年第6期90-91,共2页Journal of Liaoning Educational Administration Institute

摘　　要：品牌是期刊的生命,决定着期刊在出版市场中的竞争力,在众多的期刊中,谁创出了品牌,谁树立了品牌,谁就将率先占领市场。作为教育类期刊编辑,应具有品牌和精品意识,围绕办刊特色来设计栏目,为教育改革与实践服务。The brand, determining the competitiveness in the publishing market, is the life of the journal. Whoever creates and sets a brand will be the first to capture the market among numerous journals. So educational journal editors should have the awareness of the brand and boutique, focusing on features when designing columns for the sake of educational reform and practice.

关 键 词：教育类期刊编辑 品牌意识 特色 

分 类 号：H314.3[语言文字—英语]