扬州文化旅游产业发展的现状及对策  

The Current Situation of the Development of Cultural Tourism Industry in Yangzhou and the Corresponding Countermeasures

作　　者：许金如[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《扬州职业大学学报》2012年第4期30-33,54,共5页Journal of Yangzhou Polytechnic College

基　　金：江苏省高校哲学社会科学基金课题(2011SJD790024)

摘　　要：顺应全球旅游业发展的新趋势,结合扬州地方文化旅游资源的现状,指出扬州文化旅游开发的不足,具体为各旅游景点、旅行社、酒店之间缺乏协调发展的团队精神;对各景区、景点的文化内涵挖掘不够;与旅游相关的服务业水平不高;城市居民的文明素养有所欠缺。提出扬州文化旅游发展的新策略,既地方政府切实发挥宏观协调作用,旅游一线单位充分发挥主力服务作用,旅游科学研究者大力发挥鼎力协助作用,城市居民尽力提升文明素养层次。Keeping with the new tendency of tourism development in the world and aiming at the status quo of local cultural tourism resources in Yangzhou, this article points out the inadequacies of its cultural tourism development, such as the lack of team spirit of coordinative development among the tourist attractions, travel agencies and hotels, the insufficiency of exploration on cultural connotations at various scenic spots, the lower level of tourism - related services, and some deficiency in awareness of the city residents. Meanwhile, it presents the new strategies for cultural tourism development in Yangzhou, that is, the local government should ex- ert a strong macro-coordination function, tourism front units should play their serving parts to the full, tourism researchers should provide support and help, and the citizens should improve their level of civilization.

关 键 词：扬州 文化旅游 现状 对策 

分 类 号：F240[经济管理—劳动经济]