体育场馆对体育文化的宣传方式及功能研究  

Propaganda Way and Function Research about Sport Culture in Sports Venues

作　　者：黄衍存[1] 刘胜峰 

机构地区：[1]福州大学体育部,福建福州350002 [2]湖州交通学校基础部,浙江湖州313000

出　　处：《哈尔滨体育学院学报》2012年第6期48-52,共5页Journal of Harbin Sport University

摘　　要：通过文献资料,归纳总结以及考察观摩等方法对体育场馆的各类体育文化传播载体进行研究,从场馆设计,体育场馆物质文化遗产,体育标志景观,展板图片,实物展示以及网络多媒体等多方面进行分析,并提出相关建议性对策,对提高场馆体育文化的宣传、教育、激励、警示功能,提升旅游产业发展,提高区域文化影响力,提高城市竞争力等功能,合理有效的整合,增加人们大众的体育文化修养,进而更好的促进体育文化的传播和发展。Through the literature material, summarize and watching investigation methods to study all KlnOS of sports culture communication carriers about sports venues , to analyze the venue design, the intangible cultural heritage of stadiums, the sports mark landscape, exhibition board pictures, physical display and multimedia network and other aspects , put forward relevant Suggestions to improve venues sports culture propaganda, education, incentive, warning function, promote the development of tourism industry, improve the regional culture influence, improve the urban competitiveness and other functions, reasonable and effective integration, increase mass sports culture and promote the spread of sports culture and development better.

关 键 词：体育场馆 体育文化 宣传方式 

分 类 号：G80-05[文化科学—运动人体科学]