中国零售业的SCP分析——以连锁经营业为例  

SPC Analysis of China's Retailing Industry——Taking Chain Enterprises as an Example

作　　者：张丁榕[1] 

机构地区：[1]中共常州市委党校,江苏常州213016

出　　处：《武汉商业服务学院学报》2012年第6期24-27,共4页Journal of Wuhan Commercial Service College

摘　　要：在SCP分析框架下以连锁经营业数据为例分析了中国零售业发展状况,认为:零售市场的垄断竞争或寡头垄断态势并不明显,企业需要通过积极打造差异化战略,加强内部经营管理等提升核心竞争优势。政府则要注重城市商业网点的规划,规范行业准入制度,克服我国中小零售企业的盲目扩张和重复建设问题。Taking the data of chain enterprises as an example, this paper analyzes the development of China＇s retailing industry under the SCP Model. It points out that there is no obvious trend toward monopolistic competition or oligopoly. Chain enterprises need to create positive differentiation strategies and strengthen internal management for enhancing the core competitive advantages. The government must attach importance to the planning of urban commercial network, regulate the industry access system, and control the blind expansion and redundant development.

关 键 词：SPC 零售业 产业组织 

分 类 号：F721[经济管理—产业经济]