天气短信用户行为特征分析及适应策略  

Weather SMS Users Behavior Characteristics and Adaptation Strategy

作　　者：李娜[1] 秦鹏[2] 

机构地区：[1]广东省气象科技服务中心,广东广州510080 [2]广东省气候中心,广东广州510080

出　　处：《气象研究与应用》2012年第4期91-94,共4页Journal of Meteorological Research and Application

摘　　要：通过对天气短信用户的行为特征从主观能动性、在网特征影响、县域定制、市场容量预测等方面进行分析,理清了未来一段时间短信业务发展的方向,并从产品定位,现有推广方式升级,新营销方式创新等方面进行适应策略研究探索,效果明显。Basing on the Weather-SMS user behavior characteristics including the initiative, the impact of the network characteristics, county custom and market capacity forecast etc., the development of Weather-SMS service was analyzed. Then the product positioning, existing promotion upgrade and marketing way innovation etc. were also discussed.

关 键 词：应用气象 天气短信 行为特征 营销策略 

分 类 号：P49[天文地球—大气科学及气象学]