休闲旅游平民化发展策略研究  

Research on the Development Strategy of Civilians＇ Leisure Travel

作　　者：孟玮[1] 

机构地区：[1]山东旅游职业学院,山东济南250200

出　　处：《旅游世界（旅游发展研究）》2012年第6期20-22,19,共4页

摘　　要：我国旅游业已经进入了平民时代，以山东省为代表的区域又在鼓励休闲旅游的发展。各地的旅游市场如火如荼，中国的平民大众走进了旅游市场，旅游已经走进了普通百姓的生活，成为一项“全民运动”。这就要求旅游市场尽快的“平民化”，本文以山东为例，就山东休闲旅游平民化的益处和途径做一些探讨。China＇s tourism industry has entered into the civilians＇ era. The data from the Tourism Research Institute shows that there are 2.64 billion domestic tourists in 2011, and the total income of the domestic tourism is more than 1.93 trillion. At the same time, there are more than 70 million tourists travelling abroad. In addition, the World Tourism Organization has made predictions in World Tourism Conference as early as in 2000 that China will replace France as the world＇s first tourist destination country by 2020. The number of tourists to China will reach 130 million at that time, and Chinese will also become one of the most keen to travel nations. The tourism market is in full swing around the world, China＇s civilian population has entered into the tourism market and travelling has entered the lives of common people, and it has become a national sport. This requires the tourism market to become civilian model as soon as possible. Taking Shandong province as an example, this article does some research on the benefits and ways of Shandong civilians＇ leisure travel.

关 键 词：休闲旅游 平民化 政府参与 

分 类 号：F592.3[经济管理—旅游管理]